Road Help
We Gave Our Roadside Assistance Client A Digital Assistance Boost
roadhelp.com.au
Website Design - Google Ads - Animated Video
Website Design
Animated Explainer Video
Road Help where looking for a Animated Video that show cased their Roadside Assistance solution in a few words.
Google Ads Results
Click Image To EnlargeAugust 1 - 20
Budget Small/Medium
Calls - 193
Conversions - 118
Con/Cost - $13.62
CTR - 7.12%
Avg.CPC - $4.28
Con/Rate - 31.46%
Click Image To EnlargeNovember 2019 - Aug 2020
Budget Small/Medium
Calls - 1,479
Conversions - 969
Con/Cost - $11.17
CTR - 5.90%
Avg.CPC - $3.36
Con/Rate - 30.08%
Traffic
54% Increase
Website Traffic
Keywords
219% Increase
Page #1 of Google
Conversion rate
30.08% Sales
Google Ads Conversion Rate
Phone Calls
313% Increase
Phone Calls From Google
The Requirement
Road Help is a unique roadside assistance company which offers roadside assistance service & bookings in Canberra and Sydney. The Digital Lab was asked to design and develop Road Help’s website and improve their search engine position and conversion rates to receive more roadside assistance calls.
The Solution
The Digital Lab worked with Road Help to improve their google search rank and provide a user friendly website with uniform designs. We then turned our attention to highly targeted keywords and activated hyper local campaigns to get as much relevancy from the clients budget.
The Results
Reinforcing Road Help’s sales funnel have resulted in a 30.08% conversion rate from google ads, a 30% improvement on value/cost and a 54% increase in website traffic. The increase in transactions allows for more money in their pockets, key for their next step of expanding nationwide.